Since 2005 he has been working with several associates to broaden and deepen his range of services and this process continues today into areas such as Sustainability, Globalisation and Solution selling.

He is also a partner & principal consultant at several associate firms and a director of an independent software company providing web-based solutions for reporting, benchmarking & performance management (www.max-house.co.uk).

He was previously CEO of Extend Solutions Ltd. and a Director of the Accenture Centre for Strategic Technology in Sophia Antipolis, France. He has a strong IT and telecoms background, both from a technology and marketing perspective.

He is a regular public speaker and former member of the Advisory Board of a wireless VC fund.

Brendan has worked in the ICT sector for over 25 years and undertaken a wide-range of technical, R&D and marketing management roles across Europe for the likes of BT, Accenture and several start-ups.

 As a Consultant, he acts as a catalyst within the client organisation to inform and stimulate. He builds and delivers tightly focused programs designed to bring about organisational and behavioural change in-line with strategy and business goals and market opportunities.

Areas of specific expertise include: Innovation, Thought Leadership, B2B Software Sales & Marketing, Strategic Marketing of ICT products & services, International Marketing management & coordination, Digital channel strategy & management, Virtual organisations, Strategy workshop facilitation, Next generation Mobile applications & Services, European marketplace for communication services, Communications Access Markets, Digital convergence, Doing business in a digital economy, Information Technology research.