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Tools - Always tell a Story... |
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"The
universe is made of stories, not atoms.” Muriel Rukeyser
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....we
humans are receptive to stories, maybe
'hard-wired". A story is a powerful way to
gain the attention of an audience. If we
understand how stories are constructed then
we can use this knowledge to engage and
influence our audience, help to get our
message across.
A good place to start is with the basics,
the 5 preparation W's. There is a lot more
to crafting a good story but do this and you
will be well on the way... |
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...and some things you should know about a
story.... |
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Why
- Probably the most important
question to answer is WHY; WHY
do I care? WHY is this relevant
to me? WHY should I be involved?
People are busy and unless they
see the reason to be engaged
they probably will not be
- know your audience and ensure
they know WHY they need to
engaged. |
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What
- WHAT is expected of me? WHAT
do I need to do differently?
WHAT will happen if we don't
change?
- help your audience to see the
implications and answer the WHAT
for themselves. |
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Where
- the 'geography' of the story
is important and may relate to
the not only a physical location
but a function, process or
department -
ensure the impact is localised
and clear. |
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Who
-WHO is responsible, involved,
impacted? WHO needs to do WHAT &
WHEN? -
know your stakeholders and their
role and commitment to the story
as it unfolds; |
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When
- timing is everything so ensure
this is crystal clear at all
times as the story unfolds -
define the dependencies and
assumptions and make them
current. |
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back to Tools page....
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Services |
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Frost &
Sullivan
Innovation
Thought Leader
h
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Telecoms BT, Orange, Nokia,
Gemaltos, NSN & Deutche Telecom
Energy Shell, STATOIL & Total IT HP, Microsoft, Intel
& Cisco Finance LSE, J P Morgan
& Barclays Bank Public Sector UK MoD,
Cabinet Office, Post Office & GMC Professional Services
Accenture, PWC & DMR Manufacturing
Daimler-Chrysler, ABB & Usinor Transportation Maersk
Sealand, INTTRA, P&O Nedlloyd & MSC
Technology Start-ups
Akodi, PYI.com, PACE and ZDV
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